Gusto Bread

Gusto Bread is an organic panadería in Long Beach, California specializing in bread and pan dulce made only with masa madre sourdough while constantly striving to foster relationships and community to celebrate diversity and culture. Their delicious menu consistently makes headlines including being part of the 22 Best Bakeries Across the U.S. on The New York Times as well as the 8 bakeries with globally inspired croissants on The Los Angeles Times.

I had the honor of both filming a series of behind-the-scenes videos into their magical baking process (beginning at 4AM until their doors open) as well as crafting new designs for their merchandise and menu.

I reached into our rich cultural ancestry to depict ancient Mesoamerican figures enjoying their famed bread for a new shirt, stickers and menu. I sketched out various ideas until landing on these fun designs, closely collaborating with owners Ana and Arturo on what best represented the bakery.